Sasha here. I got new bling for my collar today in the mail. It was an expensive little bling that I didn't even get to pick the color or shape or anything. 20 dollars a year for a little star that says I am an official pet. Silly humans, I don't need no tag to tell my that. However, I guess it does tell other humans how much my mommy loves me so I guess 20 dollars is worth that.